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NUTS AND BOLTS REQUIREMENTS FOR A SAND PARK OPERATION:

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• A venue with space and permitting suitable for outdoor festivals.  The site needs to have a water source, and adequate drainage (we can tap and meter fire hydrant plugs). The site needs to be accessible for heavy equipment and shipping containers required for the setup of the sculptures. Additionally it should be practical for parking, food and beverage concessions (and possibly ancillary draw attractions ranging from arts & craft shows to carnival rides) with rest rooms or portable facilities, etc. for the time after the setup, when the park is open to the public. The sculpture garden will be fenced, blocking the view of the sculptures from the outside. The other aspects of the event may possibly be outside of the fenced area.

  Advertising, Marketing and Promotion (AMP).  Naturally, advertising/marketing and promotion of the event to the local population and direct target marketing regionally is crucial to a good success. We can do teaser sculptures and publicity stunts utilizing sand sculpture as a media hook. We can align the event with local merchants and commerce through creative tie-ins such as discounted tickets with purchases of meals, retail merchandise, etc. We can also provide additional off site sand sculpture services (for any type of special event or occasion) as a promotional tool. Ideally a major sponsor will be engaged for the betterment of the AMP aspect, such as a television or cable service provider or other multimedia powerhouse. A wi-fi connection on site is a major plus.

  Funding & Sponsorships.    There are of course, hard costs associated with putting any sand sculpture operation into play. These costs will be supplied up front by fund raising and corporate sponsorship opportunities. The profits are generated by ticket sales, related merchandise sales and food & beverage concessions as well as any fees charged for other event draws such as craft (or other booth) registrations, kiddy rides, etc.    As mentioned, above sculptures can range in size from a few hundred pounds to thousands of tons. But, depending on the format of the display or time, budget or other considerations, the sculpture sizes and the length of the engagement are completely flexible aspects. A similar and critical dynamic exists in the formula of  labor man hours over the total volume of sand to be dealt with and the amount of available time in which to do so.   Besides designing and promoting prior, and operating and maintaining a show after it is opened, there are several other distinct aspects of a large or articulated sand displays that need to be considered. Most of these can be done from a basic" bare bones & minimal" approach up to an advanced and full blown level. Obviously costs are dependent upon all these factors, so advance planning is critical. But they all can be dialed in or regulated to maximize available resources for the purpose of  yielding the best product and result.

  Key aspects to implementing a sand park: Designing, administration and promotion of the show. The site prep (field engineering & the poundup). The sculpting (the art). The decorating (field engineering). Photo exhibit, food , beverage and merchandise sales. Operations and maintenance of the show after opening. Further marketing and promotions. Strike. (The removal of the show & sand, and returning the site to it's original condition)

The HR aspect primarily falls into three categories: Administration, (design crew)  Field Engineers (tech crew)  The Talent (carving crew).  (Sometimes people can crossover between these crews.)       The population involved on any particular project can vary on a sliding scale of how many people for how long are required to be engaged in their respective roles in order to produce the desired affect. Numerous details of design and construction will affect this ratio of people involved depending on  how much sand and time is required on any given project. One person can do 'X' amount of work. in 'Y' amount of sand (or in an office) in  'Z' amount of hours. Altering the quantity (and some times quality) of any or all of these attributes will yield limitless possibilities and configurations resulting in different end results. These can be optimally configured as needed to suit a clients needs in terms of time, budget and available resources

     

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